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Do We Construct ‘Beauty’?

The video above breaks the silence of our WhatsApp group tonight (midnight, I mean). If you have time to open it, you will directly get into this random writing.
It’s actually an ad of a make-up product, showing that their product can make you look beautiful, flawless, even if you are a man.

“A beautiful man” is now common. Easily found. I need time to take this into account and make them part of my life. I am so conservative that informed and educated by my surroundings that the term beautiful is used for a girl, woman. Meanwhile, I am taught that boy and man are called as handsome or else if you know what I mean. But now, boys and men can be beautiful also. No, we are not talking about feminism nor masculine word. We are also not talking about gender and discrimination because it is debatable and need further discussion. I just want to make it clear that I respect all the choice, I see it’s a part of the human rights, you free to choose what you want to be, what you want to be recognized with. It’s just the matter of my background where I raised. What I have today is, of course, different of what my culture teach me, but still, it take a part in building the foundation the way I think, somehow.

So, allow me to extract the title. Regardless the academic tradition, Wikipedia will help us to discuss. According to this site, “beauty is he quality of being pleasing, especially to look at, or someone or something that gives great pleasure, especially when looking at it.” I emphasize the word “look at” here. It directs us to understand the aim of the ad we discussed before if it’s all about the look. It’s debatable for sure, but this definition is what we have in daily. But we have another definition from Urban dictionary saying that “Beautiful is a woman who has a distinctive personality, one who can laugh at anything, including themselves, who is especially kind and caring to others.” I personally love this definition as I bold the word “distinctive personality”. So for me, beauty or beautiful is not merely about the look. It comes beyond. It’s the way you act and interact with others, the way you think of a particular concept, the way you bring yourself in this cruel world and the way you deal with your crisis. Beauty is about yourself in a package, but at the same time, it is all about multi-million dollar business, relating with the link above.

Firstly, I have no idea why did the company make that particular ad promote their product. As it’s my right to interpret that, I come to think that maybe the idea or the imagination purposely helps us to consider that beauty can be made, it is constructible. The grand idea is that makeup product can help you seen beautifully, attractive. It’s the power of makeup. The main purpose after all is crystal clear, buy their product. But whatever it is, does it make us think that what is the definition of beauty (or beautiful) if the process in achieving it also constructed?

It is a part of multi-million dollar business because it raised a lot of creative ideas to construct the beauty itself. The idea is all the root of revenue, the grand foundation that shape our perspective of beauty. You can be called beautiful if you are….. (fill by yourself).

The word you fill is actually your definition of beauty. It can be no longer about the look, so you won’t care about makeup. It can be no longer for woman only, so you support the idea of gender equality in very large point of view. But, It can be about brain or behavior so you are able to look beyond it. Emma Watson herself – one of my favorite artist that somehow fit my criteria of beauty – relates beauty with something that comes from within and display as something visible from appearance, “beauty is letting yourself live.” For me myself, beauty is something to do with your mind, if you think that you are beautiful then you are. If you want to start being beautiful tomorrow, then you will be. It’s the same as if you want to be looked beauty today, you do. It’s all about you and how you deal with your mind. You are the want who can construct it. Not only you construct the definition, you can also construct the implementation. It’s all up to you. If you are joining beauty pageant contest, you might take beauty as something appears on your face, you want to be the center of attention. Because, the only thing you can do to mesmerize the judges and audience on stage is looked beauty, they don’t have time to talk look beyond your personality to finally decide if you are beautiful or not. However, if you want to be beautiful by having a brain, you need more time to make up your thoughts by what so called reading list, so you can build arguments, showing an example and produce a good essay.

Me?
Now I choose the last one, I have been dealing with the previous one but not really feel the comfort of all the thought that might construct me, construct the significance of the beauty itself. Better be your self, because nowadays beauty could be linked to those strong women with a brain. Again, construction.

 

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